Getting Started
I Made It Up runs entirely inside AI chat clients — no separate app or website needed. Everything is managed through simple conversation.
Requirements
- Claude: Pro ($20/month) or above
- ChatGPT: Plus ($20/month) or above
- Or any other Model Context Protocol (MCP) compatible client
MCP Server URL
All clients use the same URL:
https://mcp.imadeitup.ai/mcp
Claude Desktop
- Open Claude Desktop
- Go to Settings → Connectors
- Click Add custom connector
- Enter the URL:
https://mcp.imadeitup.ai/mcp - Authenticate with your Google account — this creates a matching free-tier account
- Start with: "What can you tell me about I Made It Up?"
Claude Web (claude.ai)
- Go to claude.ai
- Open Settings → Connectors
- Click Add custom connector
- Enter the URL:
https://mcp.imadeitup.ai/mcp - Authenticate with your Google account
- In any chat, the I Made It Up tools are now available
ChatGPT Desktop and Web
- Open ChatGPT (desktop app or web)
- Go to Settings → Apps & Connectors
- Enable developer mode
- Return to Connectors and click Create (top right)
- Enter the MCP Server URL:
https://mcp.imadeitup.ai/mcp - Authenticate with your Google account
- In any chat, select + → More → I Made It Up to enable the tools
Claude Code (CLI)
Run one of these commands depending on where you want the server available:
# All your projects
claude mcp add --transport http --scope user imadeitup https://mcp.imadeitup.ai/mcp
# Current project only
claude mcp add --transport http imadeitup https://mcp.imadeitup.ai/mcp
# Current project, shared with your team via .mcp.json
claude mcp add --transport http --scope project imadeitup https://mcp.imadeitup.ai/mcp
On first use, Claude Code will open a browser for OAuth sign-in with your Google account.
Other MCP Clients
Any MCP-compatible client can connect using the server URL https://mcp.imadeitup.ai/mcp with OAuth 2.0 authentication (Google sign-in). The server implements the standard MCP HTTP transport.
First Steps
Once connected, try these prompts:
- "What can you tell me about I Made It Up?" — learn what's available
- "Create 5 personas: mid-career marketing managers in the US" — create your first audience
- "Ask each of them: what does AI productivity mean to you?" — run your first question
- "Run a structured interview with those personas..." — gather structured data
See the API Reference for the full list of tools and their parameters.