Last Updated: November 6, 2025
Thank you for using I Made It Up!
These Terms of Use are between you and Unfamiliar City Limited, a company registered in England and Wales (company number 15456796), with its registered office at 86-90 Paul Street, London EC2A 4NE.
These Terms of Use ("Terms") apply to your use I Made It Up services for individuals, along with any associated software applications, technology and websites ("Services"), including personal, non-commercial use of our Services by consumers. You form a contract with us when you confirm that you accept these Terms or when you otherwise use the Services.
Our Privacy Policy explains how we collect and use personal information. Although it does not form part of these Terms, it is an important document that you should read.
Minimum age. You must meet the age requirements of the AI platform (ChatGPT, Claude, etc.) through which you access our Services. By using our Services, you confirm you meet those requirements. ChatGPT requires users to be at least 13 years old with parental permission (13-17) or 18+ for unrestricted access. Claude Desktop requires users to be at least 18 years old.
Registration. You must provide accurate and complete information to register for an account to use our Services. You may not share your account credentials (usernames and passwords) or make your account available to anyone else and are responsible for all activities that occur under your account. If you create an account or use the Services on behalf of another person or entity, you must have the authority to accept these Terms on their behalf.
What you can do. Subject to your compliance with these Terms, you may access and use our Services. In using our Services, you must comply with all applicable laws as well as the Service-specific terms and policies listed above.
What you cannot do. You may not use our Services for any illegal, harmful, or abusive activity. For example, you are prohibited from:
Feedback. We appreciate your feedback about our Services, but you agree that we may use it to provide, maintain, develop, and improve our Services, without compensation to you.
Your content. You may provide input to the Services and receive output from the Services. You are responsible for your content, including ensuring that it does not violate any applicable law or these Terms. You represent and warrant that you have all rights, licences, and permissions needed to provide content to our Services.
Ownership of content. You retain ownership rights in your input and own the output you receive. We assign to you all our right, title, and interest, if any, in and to the output.
Similarity of content. Due to the nature of artificial intelligence, output may not be unique and other users may receive similar output from our Services. Our assignment does not extend to other users' output.
Our use of content. We use your content as necessary to:
We do not use your content to train AI models or to benefit other users. Your content remains confidential to you.
For enterprise customers: We offer data residency options and additional data processing terms via our Data Processing Addendum (DPA).
Accuracy. Artificial intelligence and machine learning are rapidly evolving fields of study. We are constantly working to improve our Services to make them more accurate, reliable, safe, and beneficial. Because AI responses are predictions based on patterns rather than guaranteed facts, use of our Services may in some situations result in output that does not accurately reflect real people, places, or facts.
Fictional content. The personas and conversations generated by our Services are fictitious. No identification with actual persons (living or deceased), places, buildings, or events is intended or should be inferred. Any similarity to real persons or events is purely coincidental.
When you use our Services you understand and agree:
No training on your data. We use third-party AI model providers (OpenAI, Anthropic, and Google) to power our Services. These providers do not train their AI models on your Content.
Specifically:
We may use different AI providers for different features or tiers to optimize performance and cost. A complete list of approved AI providers is available on our Sub-processors page.
We are committed to transparency about AI usage. If we add new AI providers not already listed, we will update these Terms and notify you at least 30 days in advance.
Data location. Your data is stored and processed using Cloudflare's global infrastructure, with primary data centers located in the United States. Cloudflare provides enterprise-grade security, encryption, and redundancy.
Security measures. We implement industry-standard security measures including:
Third-party processors. We use carefully selected third-party service providers ("sub-processors") to deliver our Services. A complete list is available at imadeitup.ai/subprocessors. We provide at least 30 days notice before adding new sub-processors.
Data residency. For enterprise customers with specific data residency requirements, we offer custom deployment options. Contact us at enterprise@imadeitup.ai for details.
Data retention. We retain your data for as long as your account is active or as needed to provide Services. You may request deletion of your data at any time. Some data may be retained as required by law or for legitimate business purposes (e.g., preventing fraud).
Additional protections for enterprise customers. If you are using our Services for enterprise or business purposes, we offer enhanced data processing terms and controls:
Data Processing Addendum (DPA). Our Data Processing Addendum provides GDPR (European privacy law) and CCPA (California privacy law) compliant data processing terms, including:
Custom agreements. For organizations with specific requirements, we offer custom terms including:
Enterprise contact. For enterprise sales, custom agreements, or compliance discussions, contact enterprise@imadeitup.ai.
We and our affiliates own all rights, title, and interest in and to the Services.
How we provide the Services. We commit to provide the Services to you with reasonable skill and care and to act with professional diligence. We do not promise to offer the Services forever or in their current form for any particular period of time.
Liability. Provided that we have acted with professional diligence, we do not take responsibility for loss or damage caused by us, unless it is:
We do not take responsibility for loss or damage caused by events beyond our reasonable control. We do not exclude or limit our liability to you in any way where it would be unlawful for us to do so. You still have the full protections of the laws applicable to you.
Statutory rights. You have certain statutory rights that cannot be limited or excluded by a contract like these Terms or that you are legally entitled to, for example, by virtue of being a consumer. These Terms are in no way intended to affect or restrict those rights.
EEA consumer guarantee. If you are an EEA-based consumer, then EEA consumer laws provide you with a legal guarantee covering the Services.
Assignment. You may not assign or transfer any rights or obligations under these Terms. We may assign or transfer our rights or obligations under these Terms to any affiliate or subsidiary or any successor in interest of any business associated with our Services. If we do, any rights you have as a consumer will not be affected. If you are not satisfied, you have the right to terminate your relationship with I Made It Up and stop using our Services at any time.
Changes to these Terms or our Services. We are continuously working to develop and improve our Services. We may update these Terms or our Services accordingly from time to time. For example, we may make changes to these Terms or the Services due to:
We will give you at least 30 days advance notice of changes that materially adversely impact you and the date that they will come into force either via email or an in-product notification. Any changes will only apply to our relationship going forward. If you do not agree to the changes, you must stop using our Services.
Delay in enforcing these Terms. If we or you delay enforcing a provision of these Terms, either of us can still enforce it later, and it will not prevent us or you from taking steps against the other at a later date. If any part of these Terms is determined to be invalid or unenforceable, it will not affect the enforceability of any other part of these Terms.
Trade controls. You must comply with all applicable trade laws, including sanctions and export control laws. Our Services may not be used in or for the benefit of, or exported or re-exported to (a) any U.S. embargoed country or territory or (b) any individual or entity with whom dealings are prohibited or restricted under applicable trade laws. Our Services may not be used for any end use prohibited by applicable trade laws, and your Input may not include material or information that requires a government licence for release or export.
Governing law. The law of the jurisdiction where you are a resident will govern these Terms.
Commercial and business use. If you use our Services for commercial or business use, the following terms apply. In the event of a conflict between this Business Use of the Services Addendum and the rest of these Terms, this Addendum shall take precedence.
Limitation of liability. NEITHER WE NOR ANY OF OUR AFFILIATES OR LICENSORS WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES, INCLUDING DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, OR DATA OR OTHER LOSSES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR AGGREGATE LIABILITY UNDER THESE TERMS WILL NOT EXCEED THE GREATER OF THE AMOUNT YOU PAID FOR THE SERVICE THAT GAVE RISE TO THE CLAIM DURING THE 12 MONTHS BEFORE THE LIABILITY AROSE OR ONE HUNDRED DOLLARS ($100). THE LIMITATIONS IN THIS SECTION APPLY ONLY TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW.
Some countries and states do not allow the disclaimer of certain warranties or the limitation of certain damages, so some or all of the terms above may not apply to you, and you may have additional rights. In that case, these Terms only limit our responsibilities to the maximum extent permissible in your country of residence.
I MADE IT UP'S AFFILIATES, SUPPLIERS, LICENSORS, AND DISTRIBUTORS ARE INTENDED THIRD PARTY BENEFICIARIES OF THIS ADDENDUM.
Indemnity. If you are a business or organisation, to the extent permitted by law, you will indemnify and hold harmless us, our affiliates, and our personnel, from and against any costs, losses, liabilities, and expenses (including attorneys' fees) from third party claims arising out of or relating to your use of the Services and Content or any violation of these Terms.